Apple cuts 200+ jobs across Siri and Vision Pro teams

Apple is reshuffling its hardware and AI priorities, and over 200 employees are out of a job.

Bloomberg reports that Apple cut about 100 roles from its Vision Pro headset group, alongside roughly 100 more across its Siri and Intelligent Systems Experience teams. Apple confirmed the cuts, saying the moves help "evolve our business" as the company redirects focus toward newer AI projects and upcoming devices.

Why it matters: Apple is clearing house in groups that have stalled to fund its next wave of tech. An industry-wide memory shortage driven by the AI buildout has pushed up hardware production costs, forcing Apple to raise Mac and iPad prices earlier this summer. Cutting headcount in legacy AI and mixed-reality divisions helps free up budget while Apple battles OpenAI in court over alleged trade theft.

Know this: To cushion high prices and keep sales moving, Apple recently launched a hardware leasing program across its primary product lineup.

Vision Pro's initial push is slowing down, and Apple is moving its chips to a new table.